Are you looking to grow your business with SalesForce or Microsoft Dynamics? But why spend so much on a Customer Relationship Management application? You can better go in for an open source alternative that is cheaper as
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SuiteCRM is an award-winning open source CRM (Customer Relationship Management) application. It has won the BOSSIE Award 2015 & 2016 for the world's best Open Source CRM. It is functionally equivalent to the major product suites such
Protect your website with our cloud-based website protection solution Do you know that more than 50 million websites are being hacked every year? Even your site may be hacked some day. Hackers have the potential to hijack
According to the Federal Attorney General’s Department, identity crime is Australia's one of the most pervalent types of crime, costing the country nearly $@.2 billion every year. Apart from financial damage, identity crime can also cause serious
Protect your organization with these 3 layers of cyber defence. Do you know that antivirus alone is not sufficient for protecting your organization? Today's cyber threat environment has become increasingly complex. Cyber attacks today have reached an
Social media is a powerful vehicle to get more and more customers walking through the door. However, there are still many restaurateurs who have not yet mastered the tricks of effective restaurant social media marketing. In this
According to recent research, businesses that use content marketing effectively experience upto 6 times higher conversion rates than businesses that don’t. Creating high quality content is undoubtedly important but it is only half the game. In this
Facebook announced that a new payment feature will be soon available for Facebook Messenger users living in the UK! The Payments feature was launched in the United States two years back. Although it is yet to hit
Client: ANL Lighting Location: Wantirna, Melbourne Year: 2014-2017
Facebook has recently released research statistics about the performance of small as well as mid-sized businesses on its platform. Also, it has introduced new tools to help small & medium sized businesses better target audiences as well
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Facebook has recently released research statistics about the performance of small as well as mid-sized businesses on its platform. Also, it has introduced new tools to help small & medium sized businesses better target audiences as well as convert sales.
More than one-in-three Australians small and mid-sized businesses on Facebook built their business on the platform, & around 46 percent say that they have been able to hire more employees because of growing demand from Facebook; around 61 percent say that they have increased sales due to the platform as well as nearly 59 percent believe that it enables them to sell services or products in other cities, state as well as countries.
Social media skills are highly regarded for employers, with around 62 percent claiming that digital as well as social skills are highly important when hiring a new candidate, more than where an applicant went to school.
The new tools introduced by Facebook in order to grow businesses include language matching capabilities as well as multi-country lookalike targeting.
Dynamic-language optimisation
This tool will allow businesses to place multiple languages within 1 advertising set, with Facebook matching the right language to the right user. Advertisers will be able to select up to 6 languages in each ad.
FBIQ Cross-Border Business Insights Finder
This tool will allow advertisers to unlock new growth opportunities by providing comparative country data based on previous campaign performance across Facebook, Instagram as well as Audience Network platforms.
Multi-country lookalikes
Multi-country lookalikes will enable advertisers find next best customers in a combination of countries of their choosing. Earlier, advertisers could create an international lookalike for finding best customers in one country.
Multi-city targeting
This tool will enable advertisers reach people in multiple cities based on population size.
There are around 1.6 billion people worldwide connected to a particular business on Facebook, with around 1.2 billion connected to a small sized business in another country. Nearly 210 million people from around the world are connected to an Australian business. The top 5 countries include US, UK, Canada, India as well as Pakistan.
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